We have previously discussed the advantages of a company’s presence at international trade shows. Regardless of new pandemic waves that may occur, we will return to the dynamics of international trade shows. Their advantages are numerous, and we will discuss them today in more detail.
- ACQUIRING NEW PROSPECTS The visibility that a company gains from participating in an international trade show is exponential. Even if a visitor passes by your stand without establishing direct contact with someone from the company, your brand will be seen in some way (even if it is only on the list of exhibitors). Later on, the visitor may make the connection by recalling your participation.
- GENERATING NEW BUSINESS Thanks to the new contacts that you establish at the trade show, you will undoubtedly end up generating more business (even if not immediately), increasing your market share as well.
- STRENGTHENING BUSINESS TIES WITH CUSTOMERS Being present at a trade show is always a good argument for meeting in person with that customer who is from the city or also attending the trade show. Receive that customer at your stand and/or invite them to lunch or dinner; treat them like a “VIP.” This is one of the best ways to retain customers.
- THE BEST WAY TO LAUNCH NEW PRODUCTS OR SERVICES Trade shows are the best place to launch a new product or service. In addition to the coverage of industry media present at the event, you can also benefit from the promotion that your brand will do, especially on social media. It is very different to communicate “Brand X launches its new product” or “Brand X launches its new product at the Paris Trade Show.”
- INCREASING BRAND AWARENESS Also, as mentioned in the previous point, there is no doubt that when a brand is present at an international trade show, its notoriety is catapulted.
- DISCOVERING NEW PARTNERS OR DISTRIBUTORS Being present at a trade show, circulating among exhibitors, engaging in conversations, networking… All of these actions can lead to the discovery of new strategic partners or new distributors who can be ambassadors for our brand in other markets.
- INITIATING OR CONSOLIDATING AN INTERNATIONALIZATION PROCESS It is also as a result of new partnerships and the selection of new distributors that an internationalization process, which was already idealized or strategically awaiting a good opportunity, often begins or is consolidated. In addition to partners and distributors, trade shows are an excellent opportunity to meet other entrepreneurs who have already gone through similar processes and whose experience we can benefit from and shorten our path.
- PREPARATION – Regarding the meetings and contacts that you will establish, it is important that they are strategically prepared and scheduled, and that you follow up afterwards, or else you risk missing out on bigger opportunities.
- MAKING YOUR PRESENCE FELT, YES, BUT WITH PROFESSIONALISM – Any presence at an international trade show, from the most discreet to the most eye-catching, should be prepared well in advance (some suggest 1 year!).
The process may be long and tedious, but the advantages are numerous, as we have seen, and the return is assured.
If you want to be present at an international trade show but don’t know where to start, we suggest you schedule a meeting with our team through the email customer.service@supremestage.com or by calling 96 300 34 36 / 232 421 291!
Supreme Stage will know how to guide you to the best trade show, help you prepare the entire process, design your stand, and much more!
