With the increasing presence of Portuguese jewelry brands at international fairs, the strategic importance of participating in Inhorgenta Munich has become increasingly relevant.
According to data from the Portuguese Jewelry Association (AORP), Portuguese jewelry exports reached 222 million euros in 2020, with Europe representing 74% of sales. Presence at international fairs, such as Inhorgenta Munich, is crucial to consolidate and expand this market.
Inhorgenta Munich is one of Europe’s leading jewelry fairs, with over 1,000 exhibitors from more than 40 countries and an audience of approximately 26,000 visitors. The fair is an opportunity for Portuguese jewelry brands to showcase their products, expand their market reach, and increase their international visibility.
In addition, participation in the fair allows Portuguese brands to establish contact with potential international buyers and distributors, which can result in long-term business deals and partnerships.
Presence at international fairs is also an opportunity for Portuguese jewelry brands to stand out among competitors. With high-quality and handmade production, Portuguese jewelry has stood out in the international market, winning recognition and admiration from buyers and jewelry experts.
Being present at Inhorgenta Munich also allows Portuguese brands to participate in events and seminars that offer the opportunity to stay up-to-date on the latest trends in jewelry and design.
Moreover, participation in international fairs has a positive impact on consolidating the brand image. Presence at renowned events such as Inhorgenta Munich increases brand visibility, increases buyer confidence, and strengthens brand image.
In conclusion, the participation of Portuguese jewelry brands at Inhorgenta Munich is essential to consolidate and expand their international market. Presence at international fairs is an opportunity for brands to stand out, establish contact with potential international buyers and distributors, stay up-to-date on the latest trends in jewelry and design, and consolidate brand image and increase buyer confidence.
