Do you want to generate more leads? Increase your brand’s visibility? Then participating in a fair with an eye-catching stand is the solution! Having a stand at a fair is a great business and networking opportunity, and the perfect moment to showcase your company, attract new clients, and share news.
WHY INVEST IN ORIGINALITY?
• One of the main objectives of having a stand at a fair or exhibition is to attract as many visitors as possible – and the more original it is, the more visibility it will have!
• It is important that the stand is eye-catching and creative to stand out from the competition and attract new potential clients. As the first thing clients will see, it should convey a good image, as the first impression it leaves on clients is essential for the success of your business.
• The aesthetics of your stand say a lot about the personality traits of the company, and therefore you should invest in differentiation and the best way to convey your brand’s unique identity.
• If your stand is original and distinctive, it can be more competitive in the space it occupies – because among all the stands, yours will surely be remembered by visitors.
• It is also important to consider the functionality of the stand and the information you want to convey to visitors. There should be coherence between the message to be conveyed and the aesthetics of the stand.
6 TIPS TO HAVE THE MOST ORIGINAL STAND AT THE FAIR:
• Firstly, it is necessary to have a plan and define the objectives for the fair. Define a communication strategy so that there is coherence between the message you want to convey with your stand and the company’s objectives. The strategic positioning of the stand is also an important factor to consider – of all the places in the fair where you could set up the stand, which will be the most advantageous for you?
• Invest in original decoration, using geometric shapes and bright colors to attract attention and attract visitors.
• Lighting is a memorable factor – use lights and special effects to make the space more attractive.
• Create an experience, not just an exhibition of products or services. Throughout the day, have attractions and moments of fun at your stand – for example, you can have a band or DJ or another form of entertainment every hour. This will attract the public, and those who do not arrive in time to see the show will wait and come back for the next scheduled entertainment moment!
• Invest in the gifts you will distribute to visitors, so that they are interesting and different – and represent the essence of your brand.
• Tell a story with your stand. Do you want to share the story of your company? Or a new campaign? Use the stand to tell the story and leave a positive mark on visitors. You can even create a theme for the day, such as a “casino night” theme – where the decoration, gifts, and moments of fun are all related to the theme. Your team can even dress up according to the theme, and thus attract even more attention and generate more buzz around your stand.
Now that you know how to make your stand the most original and memorable, take advantage of fairs and stands to attract new clients and share company news, such as launching a new product. Use and abuse these tips, be creative, and don’t be afraid to be different!
Also consider hiring a specialized company in creating and setting up stands to take care of all the details and thus obtain the best results without worrying about anything!
