THE IMPORTANCE OF STANDS AND THEIR MAIN CHARACTERISTICS While it is true that presence at international fairs is important, the presence with a stand that catches attention is crucial. In fact, that is the main function of a stand: to catch attention.
When well designed, a stand not only attracts potential clients, but is also a valuable marketing tool. With a refined design, a “good first impression” is created and a unique showcase is provided to highlight products or services. The stand is, undoubtedly, a means of setting oneself apart from the competition.
In general, visitors and prospects are more drawn to stands that are attractive, original, comfortable, and fluid, with an intuitive information gathering system (either through professional and attentive customer service or through audiovisual means).
TYPES OF STANDS The standard stand This is the most linear and simple possible. It has a standard size or format and is a modular construction with walls made of panels and aluminum profiles. The possibilities for customization are limited. It is intended for exhibitors with a lower budget who want visitors to focus more on the product, without being distracted by the stand’s attractions.
The built stand This is fully customizable, with a great potential for differentiation. It is often built with high-quality materials and has extra elements (counters, showcases, counters, etc.). The finishes are of superior quality. The creation of thematic environments is possible. It is also possible to create a tour with various sections. It is intended for larger areas and budgets, and for exhibitors focused on visitor comfort.
The mixed stand This combines the characteristics of the previous two stands; it may have standard modules combined with customized and differentiated elements.
The scenographic stand As the name implies, it is based on scenarios where imagination is the keyword. Anything goes: from all kinds of materials and coatings, to the characterization of hostesses and sales staff. The exhibitor’s focus is on the visitor’s experience.
LATEST STAND TRENDS In stand construction, professionals unleash their originality and creativity. Recently, fairs and exhibition halls have seen the implementation of new structures.
One of them is the mezzanine stand, which is a differentiated structure with an open or semi-open space for a showroom, video projection, among others. Here, the focus is on visual communication.
We also have the container stand. Assembled inside a covered module, this stand is the option with the best cost-benefit ratio. However, it is mainly intended for outdoor spaces.
CONCLUSIONS Choosing a type of stand is a task that goes far beyond aesthetic imperatives or visual imposition.
Depending on the characteristics of the fair or exhibition, the visitors, and the goals set by the exhibiting company, the stand is the crucial element that will allow achieving a given strategic positioning.
Therefore, we understand that the design and construction of a stand should not be left in the hands of amateurs and curious people, no matter how well-intentioned they may be.
Given everything exposed here, we believe it is important to rely on the experience of a company that has already been present at various fairs, has designed and conceived all types of stands, and has overcome the most complex challenges.
That company is Supreme Stage, and we would like to have the opportunity to show you our work in person in a meeting.
Shall we chat? Schedule a meeting through: customer.service@supremestage.com 96 300 34 36 / 232 421 291
