Do you remember when you had to download a video or audio file to watch or listen to it?
Well, those days are long gone and we no longer need to occupy the bytes of our computer with those files.
With broadband came livestreaming and, with it, live events, that is, events with their sound and image transmitted live and online.
ADVANTAGES OF LIVESTREAMING With the pandemic and the consequent widespread use of livestreams, the advantages of their use became evident: The ease and multiplication of interactions (reaction, comment, and sharing); Resource savings (no travel and accommodation, lower logistics and HR costs, etc.); Lead generation and monetization possibilities; Ability to view the event from a variety of devices (mobile, tablet, PC, or associated TV).
Now let’s move on to the 3 tips that will allow you to organize a successful live stream!
TIP 1: TECHNOLOGY While it’s true that you can live stream from a mobile phone, if you want your event to stand out from the rest, we suggest using technology based on some quality criteria. Use a quality HD camera and separate streaming software to maximize the quality of the video and audio, and to insert graphics or other advanced features; Use microphones with good audio capture.
Now, in order to select the most suitable type of event for our purpose, let’s analyze the specificities of each one, from the perspective of its concept.
TIP 2: CONTENT It is essential that you also distinguish yourself by the quality and creativity of your content: Your content must be relevant, distinctive, and of quality; Create an event script with the sequence/alignment of sections and topics to be covered (it will be your guiding thread that will avoid disorientation and drifts); Read and reread, test and rehearse.
TIP 3: INSERT PROFESSIONAL GRAPHICS By using separate streaming software, as indicated above, you can customize and enhance how participants view the event: Insert frames, for example, incorporate the speaker’s image into the presentation slide; Customize the viewing area footers with the event designation, speaker name, and presentation title, for example; Insert the event or your brand logo into the viewing area, for example, in the upper right corner.
By using these 3 very simple tips, you will substantially improve the participant’s experience in your event.
CONCLUSION Whether you use Vimeo, YouTube Live, Facebook Live (the most used platforms on the planet), or a dedicated and customizable professional platform like DIGIG, for example, there are always aspects you can improve, especially regarding the quality of sound and image.
You can also “play” with the way your participant views the events, not only by inserting the suggested graphics, but also by alternating the highlights of the view: the speaker in exclusive highlight, their presentation with highlight, or both, speaker and presentation simultaneously.
With the appropriate resources and necessary creativity, the important thing is that your participant has experienced an experience that makes them want to come back, explore your brand, and establish a relationship with it.
If all of this context still seems confusing to you, we would be happy to talk to you to help you create the successful live stream you want! Contact us at: Email: customer.service@supremestage.com Phone: +351 96 300 34 36
