Regardless of new pandemic waves, advancements, and setbacks, gradually, it will be necessary to return to the dynamics of international trade shows. Despite the popular digital alternatives today, nothing replaces the presence at a trade show and its advantages are numerous:
- Acquiring new prospects;
- Generating new business and, consequently, increasing market share;
- Strengthening commercial ties with customers through face-to-face meetings (one of the best ways to retain customers by treating them with VIP treatment);
- The best way to launch new products or services;
- Increasing brand awareness;
- Discovering new partners or distributors;
- Initiating or consolidating an internationalization process.
Regarding the meetings and negotiations that you will carry out, it is important that they are strategically prepared and scheduled, and that you follow up afterward, lest you miss out on bigger opportunities.
MAKE A PRESENCE, BUT WITH STYLE
Any presence at an international trade show, from the most discreet to the most consequential, should be prepared well in advance (sometimes, 1 year!).
After the bureaucratic process of registration and related tasks such as planning travel and accommodations, and access credentials to the trade show venue, there are a number of factors to consider regarding the stand:
- Choosing the stand location: the earlier you register, the more likely you are to secure a good location (depending on your budget);
- Allocating the necessary resources: budget, human resources, equipment, among others. It is important to appoint a company collaborator to coordinate the participation project in the trade show;
- The stand design should take into account the format, location, and available resources listed above;
- What furniture and decoration for the stand (design, colors, atmosphere, etc.);
- What communication supports: logo, signage, advertising gifts, flyers, business cards, videos, models, roll-ups, etc…
Your stand is a reflection of your company and your work, so you should not neglect the details. Even being a “pop-up store”, it should reflect the image of your brand, your products, and/or services. Just like your company or your home, it should be clean, welcoming, tidy, and visually appealing.
3 REASONS TO ENTRUST THE CREATION OF YOUR STAND TO PROFESSIONALS
Believe it or not, ensuring the creation of a stand internally, from conception to dismantling, is a daunting task!
There are several arguments for entrusting the creation of your stand, as well as all related specialized tasks, to a professional:
- Adaptation to your commercial strategy: a professional will know how to reflect your image and the quality of your products and/or services like no one else; over the years, they have accumulated experiences and are a veritable repository of solutions and alternatives.
- Adapting the stand to the selected location and available space.
- Coordination of the entire project and a multidisciplinary team: designers, architects, decorators, builders, etc…
Have you ever imagined coordinating all these stages? Well, it’s not an easy task!
CONCLUSIONS
When we make the decision to have a presence at an international fair by setting up a stand, we know that the investment will be significant, but it will be worth it.
We will be showcasing ourselves to three different audiences: visitors, participants from other stands, and the event organizers themselves. Our visibility will be exponential.
Of course, there are stands for all kinds of tastes, requirements, and budgets. However, having someone upstream who can assist us in the decision-making process and take care of the entire process, including dismantling, will be worth every Euro of investment.
Our stand should attract attention and, above all, facilitate sales.
Only a professional has the necessary peripheral vision to ensure that nothing fails.
With over 17 years in the market, Supreme Stage is the partner you are looking for! Schedule a meeting now through: customer.service@supremestage.com
- 96 300 34 36 / 232 421 291
